從事慈善事業的專業募款人的基本修練之一：吸金法的"心理學"
Charities know exactly how to tap into our psychologies.
How do charities encourage us to part with our cash? As Claudia Hammond finds, there are some proven ways to appeal to people’s better natures.
BBC.COM|由 CLAUDIA HAMMOND 上傳
Claudia Hammond is author of Mind Over Money: The Psychology of Money and How to Use It better published by Canongate.
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