慈善運動心理學：Viral charity campaigns have a psychological 'recipe' and all-too-brief lifespan

University of Cambridge

What's the recipe for going viral? Dr Sander van der Linden looks at the Ice Bucket Challenge phenomenon.

Viral charity campaigns have a psychological 'recipe' and all-too-brief lifespan

New work focusing on the ALS Ice Bucket Challenge reveals very brief shelf…

CAM.AC.UK