2021年12月17日 星期五

Charitable Donations Can Boost Sales and Customer Loyalty

 

Charitable Donations Can Boost Sales and Customer Loyalty

MIT SMR
As brands compete for holiday shoppers, they would do well to learn this lesson: Charitable donations can boost sales and profits — as well as increase long-lasting brand engagement and loyalty. Corporate giving, when done right, is the ultimate marketing incentive, especially when individual shoppers can choose which charity will benefit.

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